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Ste
December 30, 2010
December 06, 2010
NGO Campaign : Can we change something ?
During the last couple of weeks I have been researching for advertisements
for my 1st term project at LCC, that saw students designing a 15 pages pdf presentation about their
researches. The class was divided in several group with differet tasks .
My group task was : Design a Campaign for a Non Governmental Organization
the message is "Become greener"
the target audience is 30 to 50 years old working class man
The research has brought along with its branches, a number of questions which I wasn't able of
answer neither doing surveys or consulting particular studies. I am now wondering about couple of things I'd like to share with you .
How good it is to show people that if they recycle they are hero ?
Isn't it simply what they are supposed to do ?
If we use the hero technique, isn't people going to keep thinking about it as a cliche' ?
Aren't they going to be careful to the issue just in public occasion ?
Famous brands and are making now as in the recent past, usage of this messages to promote eco-sustainable products that in the case of Timberland are effectively innovative.
But aren't them doing what they are supposed to ???
Aren't they sending a message that says we are out of the normal?
Looking at many campaigns I also got the impression that all these powerful and heavy
messages cannot be effective for a long period of time. The reason is that human beings
cannot live in a continuos state of anxiety, so they ( us) end up deleting the messages to
carry on living their everyday lives, without thinking that the world is
going to collapse on them in a minute..
What makes this kind of campaigns working is apart from the graphic design ... the fact
that people talks about them. It is by talking about or referring to it in conversations
that the audience familiarise with the concept and resize it to a smaller manageable scale.
The question is, can we design campaigns able to target the boarder lines layers of the
audience without running into extremes ?
Can we create a campaign that works on its own by giving to the audience a new perce-
ption of the issue that breaks from the type of messages they are nearly fade up with ?
Could it be that campaigns whose content was structured for young folks is in reality
starting to work more for adults instead of younger individuals ?
November 13, 2010
THOMAS NEULINGER's experimental Posters
.
Thomas Neulinger on Behance >> LINK
Beautiful experimental posters.
Thomas Neulinger on Behance >> LINK
Beautiful experimental posters.
A mix of illustrationsand graphic design workthat captures my attention
Because of its space approach and boldness.
Student protests against cuts to education
Last week in central London students from all around Uk met to protest against the education cuts beign imposed by the government.
Despite vandalisms, the manifestation saw students marching in the streets in a colourful procession.
It was a nice occasion to meet lots of people and make a point on the situation.
An interesting thing was that students of different nationalities and backgrounds were together exchanging opinions and informations on their respective points of view about what's happening not only in Uk.
What has emerged from this views exchange, is that lots of students are seriously concerned with the actual situation in the world.
Here is a link to the Guardian with a video from the most °lively° actions from the protest.
This kind of actions aren't completely useless because they rise the attention of the media and audience too.
But let's remember that we need to take concrete actions, {which have nothing to do with breaking windows} to ensure ourself and our new generations a better future instead of a newer version of the old story.
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