Change of address ...

THE ADDRESS OF MY BLOG HAS CHANGED >>> 
FROM NOW ON YOU CAN FIND ME AT 


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See ya in there ... :) 


Ste

NGO Campaign : Can we change something ?

During the last couple of weeks I have been researching for advertisements
for my 1st term project at LCC, that saw students designing a 15 pages pdf presentation about their
researches. The class was divided in several group with differet tasks .
My group task was :   Design a Campaign for a Non Governmental Organization
                                   the message is "Become greener" 
                                   the target audience is 30 to 50 years old working class man
The research has brought along with its branches, a number of questions which I wasn't able of
answer neither doing surveys or consulting particular studies. I am now wondering about couple of things I'd like to share with you .

How good it is to show people that if they recycle they are hero ?
Isn't it simply what they are supposed to do ?
If we use the hero technique, isn't people going to keep thinking about it as a cliche' ?
Aren't they going to be careful to the issue just in public occasion ?

    






















Famous brands and are making now as in the recent past, usage of this messages to promote eco-sustainable products that in the case of Timberland are effectively innovative. 
But aren't them doing what they are supposed to ??? 
Aren't they sending a message that says we are out of the normal?

Looking at many campaigns I also got the impression that all these powerful and heavy

messages cannot be effective for a long period of time. The reason is that human beings 

cannot live in a continuos state of  anxiety, so they ( us) end up deleting the messages to

carry on living their everyday lives, without thinking that the world is

going to collapse on them in a minute..

What makes this kind of campaigns working is apart from the graphic design ...  the fact 

that people talks about them. It is by talking about or referring to it in conversations 

that the audience familiarise with the concept and resize it to a smaller manageable scale.

The question is, can we design campaigns able to target the boarder lines layers of the 

audience without running into extremes  ?   

Can we create a campaign that works on its own by giving to the audience a new perce-

ption of the issue that breaks from the type of messages they are nearly fade up with ?          

Could it be that campaigns whose content was structured for young folks is in reality 
starting to work more for adults instead of younger individuals ? 

Collage till late session 1 C

Collage session by Filippo de Ferrari and Stefano Zaborra

Luca Barcellona : legacy of letters

No Tricks DJ Battle 2008 -Guest DJ Gruff, dj uiui, Mitsu-

THOMAS NEULINGER's experimental Posters

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Thomas Neulinger on Behance >> LINK




















Beautiful experimental posters. 

A  mix of illustrationsand graphic design workthat captures my attention

Because of its space approach and boldness.

Student protests against cuts to education

Last week in central London students from all around Uk met to protest against the education cuts beign imposed by the government.

Despite vandalisms, the manifestation saw students marching in the streets in a colourful procession. 

It was a nice occasion to meet lots of people and make a point on the situation.

An interesting thing was that students of different nationalities and backgrounds were together exchanging opinions and informations on their respective points of view about what's happening not only in Uk. 

What has emerged from this views exchange, is that lots of students are seriously concerned with the actual situation in the world.

Here is a link to the Guardian with a video from the most °lively° actions from the protest. 

http://www.guardian.co.uk/education/video/2010/nov/10/student-protest-london-millbank

This kind of actions aren't completely useless because they rise the attention of the media and audience too. 

But let's remember that we need to take concrete actions, {which have nothing to do with breaking windows} to ensure ourself and our new generations a better future instead of a newer version of the old story.

    

  

Teaganwhite web-portfolio

The web site offers a number of projects mainly illustration based.

Very nice usage of colours and a lovely retro touch !

Impressive illustrated fonts which I am sure will capture your attention.

   

                                             

                       

 
http://www.teaganwhite.com/index.html

Hairy Situation

Planet Green - do time with green

Probably the worse ever ...

Planet Green - get a whiff of the whole new green

Bad news from the AI WEIWEI front !!!

           

                                  Photo : Tate Modern AIiweiwei signboard.   

Couple of weeks ago I went to see the Unilever Series at Tate Modern. A 100.000.000 hand made sunflower seeds, placed in the turbine hall of the museum.The singularly hand made seeds, are very much a metaphor which the artist uses to show us the importance of the singular individual into his own cultural background. Sunflower seeds were in China one of the symbols of the revolution.They are part of the chinese history and represents here the chinese people. I have really enjoyed the work and the documentary which is shown next to the 

massive installation and I support the intelligence  of this artist, which work is forbidden in his own country 

( China). 

I first thought I wasn't going to to a post about it, just coz I knew it was going to be publish anyway in planty of blogs. Anyhow a few minutes ago I discovered that the artist was today arrested and beaten up by the chinese local authorities.The reason for being forced to house arrest' is an exhibition space 

which the artist built within his studio space. If you want to know more here is the link to BBC news > LINK 

                    

Working Class Hero-John Lennon

During last Friday session, the first real brief of the academic year has been given to students / how exiting !! 

We were divided by groups and we were asked to select our brief from a set of options.

CLIENT: 6 options 

TARGET AUDIENCE: 6 options 

MESSAGE: 6 options 

In order to the select our brief options we had to use a dice ...

The destiny of our group picked by the dice is : 

CLIENT:   Non governmental organization 

TARGET AUDIENCE: working class 30s to 50s 

MESSAGE: become greener 

I will update you as my research progresses ... 

Comments, suggestions and criticisms are always welcome ... 

good luck guys !  

PPD is cool...

What is  PPD session ? 

Last week we attended the PPD group workshop.  

The aim of a PPD session is to allow students to become more familiar with methods for projects evaluation adopted by tutors in our college. We all know it isn't an easy task that of   evaluating a graphic design work, as it requires a wide range of skills and knowledges that allows tutors to be objective. To start with, we were provided with a "contents sheet", listing the undergraduates marking criteria. This document is referential to both students and tutors.

During the first part of  this group activity we tried to grasp the essence of the university evaluation criteria and we discussed upon each of  the listed sections for about ten minutes.

The second part of the session was guided by two colleagues from the second year of college.  

It was a good occasion to take a look to both final pieces and notebooks, from these young designers and to ask few questions about our course in a confidential environment .

The morning  activity ended with a  task that required students to mark some of the final projects from the previous academic year. This task was to me quite a difficult one, because it

is always complicated to judge somebody's work and it is even harder to share yor opinion with others whose opinions maybe quite differents from yours.

I found that the exercise was very helpful and quite far from the idea of college I had in my mind.  To take the tutors place it can help us to understand couple of thing about our approach to projects, especially when after the session the tutor provids you with the real marks the students got for the work. 

What did make this session so good ?  

In the session all we were required to do, was to look at the marking criteria, from a different 

prospective....    what I loved about the session was the " shift in consciousness...." 
something so simple ... 

something to teach ..not only to designers ... 

 for you... <<

|Nobody wants to park in the darkness

      

  

      

Many thank to Enrico Signoretti for the shooting.  

All the colour we like

Colour and feelings.

Photography by Marta de Ferrari, Stefano Zaborra, Andrea Scalco 

TYPE OFF WORK .... n 1

 

Typography workshop 2010

\Last tuesday at Lcc we attended a workshop covering the basics of typography and    
  language. 
  The session, aims to explore the basic technical language, which visual communicators     
  must know and commonly use in their everyday practice.Moreover the students were 
  asked to analyse the role of the typographer and his diverse subject matters.We were 
  helped with a series ofexercises, mainly about: 


     Decomposition/Outlines /Repetition in patterns/Enlargement/ of a letter type.

      

     

    These exercises gives to students the chance to approach the subject 

    in a simple but effective manner. No particular skills required,

    just have fun and be fast. ..coz time is money you know ...

    

   
   I found  that  playing with  an "R" for 10 minutes  can  already  deliver 
   unexpected insights.It is kind of amazing how letters can be protagonists
   of a struggle to beauty and balance and become to your eyes lines and 
   shapes that lives of their own. What I mean is, that once you start to play 
   with them a bit, you are already forgetting about their original meaning 
   which each of them carries as a symbol, getting into the illustrated side 
   of the outline shapes and coming then back to their original meaning again.  

    

    
   Robert Bringhurst ( book: The elements of typographic style, version 3.1)
   "The typographer's one essential task is to interpret and communicate the text.
   Its tone, its tempo, its logical structure, its physical size, all determine the
   possibilities of its typographic form.The typographer is to the text as the
   theatrical director to the script, or the musician to the score."

   


The letters of the Western alphabet are built from a system of lines with intricate visual relationships that are nearly invisible. When the text is formed by an appropriate type size, the reader perceive all the letters as they had all the same height, weight and width.
It is of crucial importance to understand that stylistic uniformity discourages distraction during the reading process.

Out and About : The Shoreditch side of the Moon

  

>Last Friday for the " Out & About " session, we were taken by Pr. Paul Bailey around Shoreditch, 

to have a look to one of the artistic poles of the city. 

Nothing to do ? Stop your drinking / smoking or gaming routine and get out on your feet... 

The session aim was to underline the importance of "keeping up to date" as designers 

and in doing so we were offered the possibility to view the work from artists which career

 has reached top levels; Nice to know that both the two galleries visited in the afternoon 

class are FREE !!! no tickets !! Just walk in and enjoy ... plus one of the place 

( INVENTORY STUDIO ) which is an advertising agency offers library services on a small

 but very cool range of books ( indeed focusing on your favourite subjects ).

   

                       Kemistry Gallery 43 Charlotte Road London EC2A 3PD
                       The White Cube 48 Hoxton Sq London N1 6PB
                                 KK outlet42 Hoxton SquareLondonN1 6PB
                             Invetory Studio 80a Ashfield Street London E1 2B


/Kemistry

KEMISTRY GALLERY : 

Is a unique place where you can find works from cutting edges UK and internationals designers .

Now exhibited is the work from the ex 

CBS art director Lou Dorfsman that my text editor underlines in red because it is so ignorant :) 

The exhibition which is contained in a small but cool room, features the biggest typographic work of all times; 

from Dorfsman titled : Gastrotypographicalassemblage.

Unfortunately, the original work ( a 11 metres long wooden board ), is now being restored.

The gallery expose a giant photo of the work that isn't the greatest thing ever

 .. but still impressive. 

Within the astonishing care for details which can still be perceived from the photographic 
reproduction, the work carries to the viewer a very intense groove. It is one of these masterpieces 
showing a life (spent up on a subject), 
comparable in my opinion to the masterpiece of a bluesman.

   

                         

                         

Here are some posters made by L.D

for CBS network.

I could have shown you the classic 

CBS logo design but in reality I think 

these posters are more interesting. 

Centred layout aren't often that interesting to me but I have to admit that his work 

it's really clean and beautiful, plus the posters are enriched by the aged paper .... stylish ....

________________________________________________________________________________________

The white cube

COULDN"T FIND A GOOD PICTURE ....

SORRY>>>    

                                                        score:00

              

               *_*  ^_^  "_"  +_+  -_-  

                                            .

                                          .                                                                                      

                                      _    

THE WHITE CUBE Gallery, is currently exhibiting the work of Mark Bradford a LA based american artist. The reason to do not publish any picture is  that I prefer you to check out his website Pinocchioinonfire.org /I am telling you ... despite the music which some may not enjoy ( I did )  the website is really cool. The webspace features interviews with the artist .... good choice !!Bradford started his main projects during the early 90s and has produced in 2010 a work titled "You are nobody ( until somebody kills you ). 

  

M>B. shares or better recycle works from graphic designers collected around the studio allowing them to gain new life and meaning through his work. It is interesting how posters with other related materials becomes part of the artist work, being technically utilised in the process as well as inspiring the artist too.